When I began reading chapter 1 of Hertizan Tales, most of it seemed to be written in another language and seemed very complex. Most of the text was quoted from other readings, reviews, stories, projects and books. It began to talk about electronics and the perception of electronics in our society. These perceptions were broken into many types and factions including semiotic, material culture, design, and literary perspectives; each having a multitude of information about each. The just was that technologies now days have become so much about the aesthetic qualities rather than the function, and how we as humans strive for both function and aesthetic qualities. Why must we need these technologies to "fit in" with society rather than just performing their intended functions.
Chapter 1 seemed to ramble on about many peoples books and projects so for me it was quite hard to understand what points they were trying to make.
Chapter 2 was quite easier to understand, I guess because I can relate more to the basic points and also relate to the connectivity between we as humans to our technologies.
Our technologies have become more user friendly which was a large point in some of this text (Ch 2.) It began talking about how much cheaper our technologies have become also. For instance, the rich no more can buy outstanding technologies that the middle/low classes cannot also afford in the long run. Computers are now well affordable and attainable by all classes and functions are also the same pattern. The only difference in most cases are the aesthetic designs such as gold platted iphone or diamond encrusted computers. Many designers are looking into the future about materials and functions and are trying to solve these certain problems of class versus functionality versus style. Why must a computer look a certain way? Because without it's aesthetic style, the consumer would simply buy another style to fit their lifestyle. Designers are becoming more interested in new styles of technologies that provoke other senses other than aesthetic qualities toward more functional or involvements. These creators are influenced by the unfamiliar and are interested in turning the familiar to the unfamiliar invoking social in-normal.
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